Peony, Cairo · 2018 to 2020

Peony Fashion Wear

Brand system for an Egyptian sleepwear house: one line-drawn peony across stationery, woven labels, hang tags, retail bags, and a product catalog. Four seasonal campaigns, two online stores, and a hundred-plus print and digital assets ran on it, delivered by the eight-person team he managed.

Peony Fashion Wear, Peony, Cairo: Hang tags in two colorways — Hang tags in two colorways

Peony Fashion Wear, Peony, Cairo: The mark, woven and sewn — The mark, woven and sewn

Peony Fashion Wear, Peony, Cairo: Hang tags on satin — Hang tags on satin

Peony Fashion Wear, Peony, Cairo: Tote, the one-line peony — Tote, the one-line peony

Peony Fashion Wear, Peony, Cairo: Retail bags, both colorways — Retail bags, both colorways

Peony Fashion Wear, Peony, Cairo: Spring campaign header, as shipped — Spring campaign header, as shipped