Experience

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Feb 2023 to Jul 2026

Graphic Designer, Short-Term Consultant (STC)

The World Bank Group, Washington DC

Creative direction and design for the 2023 International Women's Day campaign: posters, banners, props, and multimedia
Visual layout and editorial structure for technical reports, learning notes, and manuals, including the flagship approach paper on gender equality in fragile, conflict, and violent (FCV) situations
Global Partnership for Social Accountability (GPSA): art direction and typesetting for a sustained publication series, most recently bilingual English and French climate-risk manuals
Technical illustrations, hazard maps, and infographics redesigned into one high-contrast system; print-ready production as Section 508 and WCAG-conformant tagged PDFs

Jun 2021 to Oct 2025

The UPS Store at The Wharf, Washington DC

Ran the store's print and design operation: quoting, prepress, press checks, finishing, staffing, and scheduling
Photographed, designed, and produced the Southwest DC Calendars, 2023 and 2024 editions, plus hundreds of postcards and greeting cards
Trained staff, managers, and new franchise owners on prepress, file troubleshooting, and finishing

Aug 2018 to Mar 2020

PEONY Fashion Wear, Cairo

Led visual strategy for four seasonal campaigns and managed an eight-person team delivering 100+ print and digital assets: lookbooks, flyers, social graphics
Identity, packaging, and catalog; two online stores for the local and Middle Eastern markets; the website and its on-page SEO

May 2016 to Jul 2018

Al-Dhan Group · Iraq, UAE, Sudan, Egypt

Rebranded three sister companies across web, corporate stationery, and product packaging
Liaised with local and international print vendors: pricing negotiations, paper stock selection, and press checks against approved proofs

Jan 2013 to Apr 2016

Utopia Filmz, Dubai

Built the studio's brand identity: logo, type system, print and digital collateral
Designed the UI and wireframes for the studio's web launch, from asset export to go-live

2024 to present

Independent practice, Washington DC

Local AI environment (LM Studio, 70B-class models) so client-confidential material never leaves the machine; custom agents for research, asset prep, and batch QA
Interactive projects in React, Vite, and Tailwind CSS, and this site, hand-coded, with a provenance label on every image
Teaches AI production tooling to non-technical business owners

2016 to 2018

Independent practice, Cairo

500+ products in wood, leather, glass, and stone on a 100-watt CO2 laser
Trained business owners and creatives at FAB Lab and El Warsha on design software and laser production

Education

Technical Applied Arts Degree, Institut Technique de la Mode, Cairo, 2011
Adobe Certified Diploma in Graphic Design, Russian Cultural Center, Cairo, 2016
BSc Commerce (in progress), Cairo University Center for Blended Education, expected 2027

Toolkit

Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat Pro, Lightroom), CorelDRAW, prepress, color management, packaging file setup
Figma, Framer, React, Vite, Tailwind CSS, WordPress, Webflow, Wix, HTML and CSS
Locally run models for confidential material, custom agents for research and batch asset pipelines with checksum QA, art-directed image generation for mockups and restaging