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Al-Dhan Group · 2016 to 2018

DHN WELD

Rebranding for the welding-equipment arm of a multinational trading group operating in Iraq, the Emirates, Sudan, and Egypt. Yellow and black, Arabic and English on equal footing, applied to catalogs, packaging, labels, stationery, and the web.

DHN WELD, Al-Dhan Group: Electrode-holder box. Arabic and English share the panel — Electrode-holder box. Arabic and English share the panel

DHN WELD, Al-Dhan Group: Van livery concept, the yellow diagonal — Van livery concept, the yellow diagonal

DHN WELD, Al-Dhan Group: Spec tables built to be read in a workshop — Spec tables built to be read in a workshop

DHN WELD, Al-Dhan Group: Storefront sign concept, at night — Storefront sign concept, at night

DHN WELD, Al-Dhan Group: Product box on the workbench — Product box on the workbench

DHN WELD, Al-Dhan Group: Die-cut disc label on kraft — Die-cut disc label on kraft